The Tidal Rum was born from a sea swim on St. Ouen's Bay in Jersey, Channel Islands.
Two friends with a shared relaxed, beach-life inspired outlook (both grew up by the coast) and passion for rum, The Tidal Rum’s Founders, wanted to encapsulate that ‘taste of holiday’. The answer came from the tides stretched out in front of them – a premium rum infused with Pepper Dulse.