100%-organic, zero-waste cachaças from the Brazilian rainforest
Kindred Spirits with a Green Thumb
The Origin Story
A Land of Plenty
Novo Fogo was founded in 2009 by Dragos Axinte – a Romanian entrepreneur who moved to the U.S. when he was 18 years old. After taking a business trip to Brazil, he and his wife, Emily, became captivated by the country’s passion for soccer and their national spirit: cachaça. He saw the production of a cachaça as a unique business opportunity that could also be a catalyst for positive environmental change. Whilst in search of something that was handcrafted, organic and ethically sourced, he met Torres Viruel – a former engineer who had founded his own distillery – and Dr. Agenor Maccari – an agricultural scientist and master distiller.
Great Taste with Zero-Waste
As Novo Fogo is situated on the world’s second-largest biosphere reserve, it is important to the team to cherish its pristine environment. The brand runs a zero-waste facility, recycling all of the byproducts from the cachaça making process. The sugarcane is farmed organically and cultivated by hand with the waste being used for fuel and fertilization. In the distillery, gravity is employed instead of motors to move liquids from room to room. While taking the ecological high road is not the easiest way to produce spirits, the team knows it has long-term benefits for its community, environment, and cachaça. Novo Fogo’s sustainable outlook extends to humans as well as the planet; it prides itself on the fact that all its workers are employed full-time and are paid a good salary.
The Fire That Grows Within
Novo Fogo means “new fire” and is named about the ideal of doing well by doing right. There is a fire that burns brightly inside each of our hearts, and Novo Fogo seeks to capture and amplify the best practices in its origins community. The araucaria tree featured in the Novo Fogo logo is a symbol of environmental preservation in southern Brazil. In 2019, the brand started a reforestation project called “The Un-Endangered Forest,” which seeks to remove 36 species of native Atlantic Forest trees from the threatened list using collection of seeds from the wild and partnerships with a multitude of nurseries and property owners, all connected through scientific discipline and digital tracking
The secret sauce
Barrel-Ageing Before Beauty
Respect for the Process
With over 500 years of history, cachaça is a proud source of national identity in Brazil. Novo Fogo has dedicated itself to carrying on this tradition in a sustainable way, giving back to the environment that has given so much to them. The distillation team is made up of young women who represent the next generation of creators – people who value how their products are made just as much as the products themselves.