Kever
Genever
Amsterdam, Netherlands
A magical reinvention of the Dutch national spirit, Genever
Created by
Two friends with a mission to bring the Amsterdam spirit to the world
Reuben
Sebastian
The Origin Story
Bringing Back the Classics
During a boozy night in Amsterdam, two Dutch friends cracked open a bottle of genever. They were reminded how good it really was and wondered why their national spirit with over 400 years of heritage had lost its edge. They set out on a mission to create their own version of their beloved spirit that would resonate with their modern drinkers. After a lot of experimentation and diligence, the brand Kever Genever was born. Their innovative yet historical lines of drinks can be described as smooth, fat, botanically-loaded bombs of flavor!
More Than Just an “Old Man’s Drink”
Formerly known as an “old-man’s drink”, Kever’s version of Genever appeals to all drinkers who prioritize taste and quality. In the pre-war United States one out of every three cocktails were made with Dutch genever. Kever Genever grew from the inspiration to reinvent a drink that the founders admired. With an unbridled curiosity for new flavors they sought out to change the perception of Genever.
Disrupting the Beverage Traditions
Kever’s playful brand delights in more ways than one. On top of being flavourful and easy to drink, they also have options for the eco-friendly and health conscious consumer. Taking into consideration the mindful drinking movement, their products are vegan and gluten-free with a non-alcoholic version. This modern twist on a classic beverage also maintains a low carbon footprint. Kever Genever products are sold in tin cans, making them environmentally friendly and versatile for many drinking occasions.
The secret sauce
A taste not to be missed
Reuben and Sebastian see genever as the bridge between gin and whisky. It has the maltiness and softness of whisky and the botanicals of gin. They see it as a dream flavour combination that makes it a versatile mixer for a wide variety of cocktails. Each genever in their collection is artisanally produced by their master distiller, Arthur Kruijt, and all come with their own unique flavour, focus, and characteristics.
Bringing Amsterdam to the world
Kever’s mission is to share a piece of Dutch tradition with the world in a lively yet conscientious way. The brand sports a fun approach to the heritage of Genever with a flavourful quality spirit in playful eco-friendly packaging. There is no doubt you will fall in love with this revitalized piece of Dutch heritage.